WALL'S ICE CREAM
POP UP SHOP
The ‘Goodbye Serious, Hello Joy’ pop up shop appeared in the middle of London Victoria train station, in the summer of 2014, aiming to bring a little bit of joy to peoples daily routines.
When working for Hot Pickle, an experiential marketing agency, I got to help design the pop up stand.
In order to be disruptive and make people take note of the store, I designed giant oversize ice cream sculpts around its structure.
Below are some initial idea visuals made during the all photographs are taken by myself.
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