WALL'S ICE CREAM
POP UP SHOP

Event Design

The ‘Goodbye Serious, Hello Joy’ pop up shop appeared in the middle of London Victoria train station, in the summer of 2014, aiming to bring a little bit of joy to peoples daily routines.

 

When working for Hot Pickle, an experiential marketing agency, I got to help design the pop up stand.

 

In order to be disruptive and make people take note of the store, I designed giant oversize ice cream sculpts around its structure.

 

Below are some initial idea visuals made during the all photographs are taken by myself.

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WALL'S ICE CREAM
POP UP SHOP Event Design