While working at the Retail Experiential Agency, Hot Pickle, I helped to create a street party along London’s iconic Regent Street in May 2015, to celebrate the launch of Magnum Pink & Black ice creams.
The event consisted of an immersive ‘Pink & Black Emporium’, a catwalk, DJ booth, VIP bus, dipping bars and street entertainers.
I was creative lead for the event and designed the print ready artwork for all of the graphics from cut vinyl lettering to large interior wall graphics, napkins and staff uniform.
Using the campaigns key visual, I designed 100 flags that hung above the street, the posters featured on the bus stop posters and also the
free event guides.
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